About the event (15.05.2024 / Warsaw & online).
The Public Affairs Club of the Polish PR Association is initiating another industry discussion. This time in a hybrid formula, so that stationary participants in Warsaw will have the opportunity to network. The guest speaker will be Michal Szanter, president of the Association of Information Professionals (SPI), OSINT analyst, and PSPR member.
Public Affairs Club meetings are an opportunity to take a broad look at the issues of dialogue and communication in public affairs. Today’s expert in this field is constantly improving competencies in order to be ready to understand current challenges. That’s why we invite distinguished guests and focus on discussion. This is a proven formula that we use during Public Affairs Breakfasts and webinars,” says Lukasz Zając, creator of the event and coordinator of the club.
The topic of the meeting was OSINT and its importance for relationship and reputation management.
Guest of the meeting Michal Szanter showed the issue from the most practical side possible.
Many myths have grown up around OSINT, or white intelligence. During the meeting I tried to dispel some of them, showing some elements of the workshop useful in the work of a public relations specialist.
Michal Szanter
Conclusions
The expert gave a presentation on popular myths related to open-source interviewing and the usefulness of white intelligence in the work of a PR specialist.
In Polish business reality, research is often depreciated and entrusted to assistants or junior positions – a serious mistake. Poorly conducted research can have a serious impact on management’s business decisions, resulting in a measurable translation into money.
Michal Szanter
Chairman of the board of directors of the fourth term of the Association of Information Professionals. He gained professional experience working in the media, for public administration and business. Graduate of management with a specialization in big data and data analysis. He has completed a number of courses and trainings on obtaining information by methods of white intelligence and investigative auditing – organized, among others, by the National School of Public Administration, Niebezpiecznik, Sekurak, the Polish Institute of Internal Control, EY, or the Reporters Foundation. Privately a lover of books and fountain pens.
Association of Information Professionals
Existing since 2015, a trade association of information professionals. Among the organization’s statutory goals are the promotion of the industry and its positive image in society, the integration and networking of people working in the industry, and the education of the public in practical work with information. https://www.spi.org.pl
PSPR Public Affairs Club
This is a place to exchange ideas, contacts and events related to public affairs. It brings together practitioners of building relationships between business, society and the public sector. Club members organize, among other things, Public Affairs Breakfasts, study visits, webinars and speak at major industry events. To belong to the club, join PSPR and contact Łukasz Zając (publicaffairs@polskipr.pl).
Warsaw Design House was a co-organizer of the event.
